Email marketing is a powerful tool, but only if your messages are actually reaching your subscribers. Deliverability problems can arise from a number of factors, including the strength and reputation of your sending server, the content of your email, and the filters and spam settings of the receiving server.
Fortunately, there are a few things you can do to improve your chances of successful email delivery. Here are 5 tips for improving email marketing deliverability.
Send high quality content.
This is the first and most important tip. Your emails should be well-written and provide value to your subscribers. If your content is spammy or irrelevant, it’s more likely to get caught in filters and end up in the spam folder.
Keep your list clean and up-to-date.
One of the best ways to improve email deliverability is to keep your list clean and up-to-date. That means removing inactive subscribers, correcting invalid email addresses, and regularly pruning your list to get rid of unengaged contacts. A clean list will not only improve your deliverability, but it will also help you avoid being marked as a spammer.
Segment your list to improve relevance.
Relevance is key when it comes to email marketing. Your subscribers are more likely to engage with an email that is relevant to them, and less likely to mark it as spam. Segmenting your list ensures that each subscriber receives content that is relevant to them.
To segment your list, you can use criteria such as location, age, gender, or interests. You should also be segmenting your list based on engagement, such as those who open and click through your emails, or those who haven’t engaged in a while. Sending primarily to users who regularly open your emails in a must to keep engagement high!
Avoid using spammy keywords in your subject line.
Your subject line is one of the first things recipients will see when they receive your email, so it’s important to make a good impression. Avoid using spammy keywords, such as “free,” “win,” or “sale.” These triggers are likely to get your email caught in filters and sent to the spam folder. Instead, focus on creating a subject line that is clear, concise, and relevant to your subscribers.
Use a double opt-in list to avoid spam complaints.
A double opt-in list is a list of email addresses that have been confirmed by the owner. This means that when someone subscribes to your list, they will receive an email asking them to confirm their subscription. Only after they have confirmed their subscription will they be added to your list.
Using a double opt-in list helps to avoid spam complaints, because it ensures that only people who have explicitly requested to receive your emails are on your list. It also helps to avoid list-bombing and unnecessary bounces, because invalid emails will never be added to your email list in the first place.
Email deliverability is a complex issue, with many factors that can affect whether or not your messages reach their intended destination. However, there are a few things you can do to improve your chances of successful email delivery. These include sending high quality content, keeping your list clean and up-to-date, segmenting your list to improve relevance, avoiding spammy-sounding keywords in your subject line, and using a double opt-in list. By following these tips, you can improve your email marketing deliverability and ensure that your messages reach the inboxes of your intended recipients.