Instagram was one of the first major social media platforms, but it’s now having to fight for its relevance. With the rise of platforms like TikTok, the Instagram team is making bold moves.
The Instagram algorithm is something that’s always been a mystery, but the app’s team is giving a hint about the content that’s going to take priority. Instagram’s new goal is to shift from sharing pictures to promoting video content.
Meeting the needs of today’s viewers requires brevity, intentionality, and specificity, so influencers are needing to shift their content goals and ensure that they align with the app’s newest prioritization. This shift is a clear attempt to mimic other platforms that have risen within the last few years, but will Instagram be successful?
What’s in your feed?
One of the ways that Instagram is making this dramatic shift is by pushing more recommended content. This means that users will see less of the individual accounts they follow and more content that the algorithm selects for them.
For influencers and brands that primarily use Instagram in their marketing strategies, this may seem overwhelming. However, there are ways that users can leverage this change into more followers and an active online presence. Social media is all about finding ways to make yourself stand out, so let’s dive into some ways your brand can revolutionize its account on Instagram.
Creating video content
When it comes to creating content, it’s better to embrace this change than to fight it. Anyone who’s tried to figure out the Instagram algorithm knows that it’s best to take the advice of the experts rather than trying to find your own way around the software.
Creating engaging, short video content will most likely be the best way to get your posts promoted on the platform. Switching from photo to video content may seem overwhelming and it definitely may require some more work. However, this is an excellent way to interact with your audience and provide even more information about your brand.
If a picture says 1,000 words, imagine the power of videos!
Expanding your online presence
Switching to video content may mean that you need to step out of your comfort zone. It may be helpful to hire someone as part of your team if you don’t already have a creative that’s spearheading your social media platforms.
It’s important to keep in mind that you should continue to post photos on Instagram. However, in order to stay aligned with the platform’s evolution, many brands should start putting more effort into videos.
The coming months and years will bring even more change to the world of social media. Finding ways to leverage these changes and use them to elevate your brand is going to become even more essential.
If you’re interested in upgrading your social media, reach out to Alloire. Our team has worked with many clients to help them identify ways to engage with their audiences and make their accounts stand out from the competition.