The holidays are almost here and that means it’s officially time to start thinking about season-specific marketing. Taking advantage of the holiday season is one of the most beneficial decisions that businesses can make, as it allows you to reach an even bigger audience and truly play up your strengths.
If you’re overwhelmed at the thought of planning your holiday marketing campaigns, know that there are few things you should keep in mind to make the process easier. The following tips are a great guide to get you through the holiday season and boost your chances of having successful campaigns.
Understanding your audience
As with all marketing campaigns, it’s essential to know your audience. Are they primarily shopping for their children? Are they looking to score a deal on the latest gaming device? Your job is to be the answer to their problem, but you first have to know what that problem is.
If you don’t have a clear audience in mind, it’s time to make that distinction. Once you have this piece of guiding information, you can use it as a tool when you’re making future decisions. This will make sure that all of your marketing is leading back to the same common goal: drawing in your target audience.
When it comes to the holidays, consumers already have a full email inbox. This means content you send should be original, worthwhile, and relevant. Email automation is an excellent way to target various audiences and ensure that your message is being sent to the right people.
Reflect on the past
What did you do last year that worked? What has stood out from the past?
A good holiday marketing campaign has the potential to stay in the memory of your viewers for years to come. Capitalizing on the seasonal possibilities gives you the opportunity to create relevant content.
Take advantage of urgency
We’ve all been there… Frantically shopping through aisles on Christmas Eve for that one last present we forgot to get. Urgency, while terrifying for shoppers, can be extremely beneficial to businesses. If someone is experiencing holiday shopping panic, they need to know that your business is there.
While it can be tempting to push off holiday planning, it’s a big mistake. Planning your campaigns well in advance will make sure that you’re fully prepared. If you want your campaign to reach viewers before the fatigue of holiday advertising does, then you’ll need to be one of the first to deploy their campaign.
Use a marketing agency
Working with the right marketing agency can take your holiday campaigns to the next level. Finding the right group of talent is important, as you’ll want to make sure that their vision for your brand aligns with your own core values.
If you’re interested in partnering with a marketing agency for the holidays, reach out today.