Good, Better, Best: The Social Media Metrics Brands Should Be Focusing On

As digital marketers, we are constantly trying to figure out what metrics matter when it comes to getting the most out of our social media efforts. Sure, we can measure likes, shares, and comments, but which social media metrics should we really be focusing on?  Well, the answer isn’t so straightforward. To get the most […]

How to Spruce Up Your Holiday Email Campaign

The holiday season is the perfect time to revamp your email marketing strategy and take advantage of all the opportunities it presents. Whether you’re looking to boost holiday sales or just want to stay top-of-mind with customers during this busy time, there are a number of ways you can “spruce up” your email campaigns to […]

Taking Your Online Presence to the Next Level with User-Generated Content

In today’s digital world, it’s all about content, content, content. In order to maintain a presence on every digital platform out there, a brand HAS to put out high-quality, engaging content on a regular basis. With this said, not everyone has the time or means to create all that content themselves — Queue: User-Generated Content. […]

5 Tips for Improving Email Marketing Deliverability

Email marketing is a powerful tool, but only if your messages are actually reaching your subscribers. Deliverability problems can arise from a number of factors, including the strength and reputation of your sending server, the content of your email, and the filters and spam settings of the receiving server. Fortunately, there are a few things […]

SMS Marketing: What You Need To Know

Looking to get more out of your marketing budget? SMS is the most powerful tool in a marketer’s arsenal. Why? Because people open their text messages, making it a high-value channel. Ninety-eight percent of all texts are opened and seen within three minutes of being sent — that’s faster than any other marketing channel. And […]

Are You Ready for Holiday Marketing Campaigns?

The holidays are almost here and that means it’s officially time to start thinking about season-specific marketing. Taking advantage of the holiday season is one of the most beneficial decisions that businesses can make, as it allows you to reach an even bigger audience and truly play up your strengths. If you’re overwhelmed at the […]

Adapting to Instagram’s Latest News

Instagram was one of the first major social media platforms, but it’s now having to fight for its relevance. With the rise of platforms like TikTok, the Instagram team is making bold moves. The Instagram algorithm is something that’s always been a mystery, but the app’s team is giving a hint about the content that’s […]

Creating Goals for Your Brand

Creating effective goals for your brand is one of the most important tools for growth. Whether you’re just starting to get your footing or have been established for years, continuing to grow and expand requires vision. That vision comes from being able to conceptualize the goals that will drive your brand into the future. There […]

Choosing the Right Marketing Agency

Investing in marketing is one of the most beneficial decisions a business can make. Marketing teams are composed of a wide variety of individuals with experience in multiple different areas, making them some of the most diverse and gifted teams. Before you can begin researching marketing agencies, it’s important to take some time to recenter […]

Virtual or Local: Making the Right Choice for Your Business

Whether your business has one employee or thousands, choosing between a virtual or local office can be challenging. There are pros and cons to hosting an online team, which has been the popular choice recently due to COVID-19. However, with conversations leaning towards returning back to “normal” life, businesses must decide if they’ll be using […]