The Only Brand-Building Checklist You’ll Ever Need
When it comes to creating a successful brand, there’s no one-size-fits-all formula. You need creativity and strategy, but also the willingness to take risks and think outside of the box. A good brand needs memorable visuals, as well as an emotional connection with its target audience – it should stand out from the crowd but […]
How to Create a 5-Star Reviews Campaign
It’s no secret that businesses thrive on word-of-mouth recommendations, and nothing fuels new growth like social proof in the form of positive reviews. As an entrepreneur, you’re always seeking ways to reach more customers and boost your reputation. Earning more reviews is one of the most impactful ways to achieve both. Reviews are the lifeblood […]
Creating Email Newsletters That Convert
Crafting captivating newsletters is an exceptional way to invigorate your business and attract customers. After all, the end goal of any email marketing campaign is to get more sales. But, it’s not always easy. That’s why we’re here to help! Here are some of our top tricks for crafting newsletters that turn readers into buyers, […]
Good, Better, Best: The Social Media Metrics Brands Should Be Focusing On
As digital marketers, we are constantly trying to figure out what metrics matter when it comes to getting the most out of our social media efforts. Sure, we can measure likes, shares, and comments, but which social media metrics should we really be focusing on? Well, the answer isn’t so straightforward. To get the most […]
How to Spruce Up Your Holiday Email Campaign
The holiday season is the perfect time to revamp your email marketing strategy and take advantage of all the opportunities it presents. Whether you’re looking to boost holiday sales or just want to stay top-of-mind with customers during this busy time, there are a number of ways you can “spruce up” your email campaigns to […]
Taking Your Online Presence to the Next Level with User-Generated Content
In today’s digital world, it’s all about content, content, content. In order to maintain a presence on every digital platform out there, a brand HAS to put out high-quality, engaging content on a regular basis. With this said, not everyone has the time or means to create all that content themselves — Queue: User-Generated Content. […]
5 Tips for Improving Email Marketing Deliverability
Email marketing is a powerful tool, but only if your messages are actually reaching your subscribers. Deliverability problems can arise from a number of factors, including the strength and reputation of your sending server, the content of your email, and the filters and spam settings of the receiving server. Fortunately, there are a few things […]
SMS Marketing: What You Need To Know
Looking to get more out of your marketing budget? SMS is the most powerful tool in a marketer’s arsenal. Why? Because people open their text messages, making it a high-value channel. Ninety-eight percent of all texts are opened and seen within three minutes of being sent — that’s faster than any other marketing channel. And […]
Are You Ready for Holiday Marketing Campaigns?
The holidays are almost here and that means it’s officially time to start thinking about season-specific marketing. Taking advantage of the holiday season is one of the most beneficial decisions that businesses can make, as it allows you to reach an even bigger audience and truly play up your strengths. If you’re overwhelmed at the […]
Adapting to Instagram’s Latest News
Instagram was one of the first major social media platforms, but it’s now having to fight for its relevance. With the rise of platforms like TikTok, the Instagram team is making bold moves. The Instagram algorithm is something that’s always been a mystery, but the app’s team is giving a hint about the content that’s […]
