Rebranding and Revisiting: Focusing on What Really Matters

Finding ways to rejuvenate your brand and ensure that your image stays relevant can be difficult. 

Learning how to maximize and incorporate the right tools will nurture your brand so that it reflects your goals and the image you want to put out into the world. If you’re wanting to make some “quick” changes to your brand that will still have big impacts, there are a few things you can do:

Rethink your image

Marketing and visual materials can be the cornerstone of a brand. The way that customers view you will often result from the materials you utilize, so reflecting on your imagery is important.

When creating many materials, the challenge becomes finding ways to make sure your brand will stand the test of time, while still being competitive in today’s market. Combining classic + modern will give your brand a look that reflects contemporary design, while still adhering to the practices which have proven successful.

Branding. Matters.

Now that you’ve thought about your image, it’s important to make sure that your marketing backs that up. If you’ve thought about ways to combine classic and modern, there are some simple things you can do to reflect that visual identity.

Updating business cards, redesigning your website, and revolutionizing email signatures are all ways to incorporate your new look. When making changes, they can exist on both small and large scales, while contributing to your overall goal.

Keep in mind that it’s not always best to do a complete rebranding of all materials.  

Brand income can increase by 33% when customers are able to connect a business with its visual identity. If you’re wondering how to find the right balance when rebranding, reach out to a marketing professional.

If the thought of doing a complete visual overhaul is overwhelming, focus on small steps that will add up. Slowly replacing business materials with quality alternatives is an excellent way to ensure that your visual representation reflects your brand.

Utilize the power of surveys

If you’re not quite sure what changes should be made, all you have to do is ask.

Incorporating surveys is an important part of any business that wants to grow and adapt. Learning how to ask the right questions is essential if you want answers that you can transform into actionable goals.

Don’t be afraid to ask hard questions. 

Step into the time machine

Revisiting your goals and mission statement can be powerful ways to reset and return to your original vision. In fact, aligning with your initial thought process can provide inspiration for the future and guidance when planning.

Having the ability and motivation to evolve is important, so even if your current vision isn’t the same as when your brand began, it can be helpful to reflect on.

Many people respect brands and businesses with strong values. By making clear statements about the center of your brand and its goals, you can inform and include consumers. 81% of customers believe that trust is essential when making a purchase, so adding human, relatable aspects to your brand (such placing importance in *) can increase trust.

*Fair trade practices
*Whatever it is that motivates your brand

Taking the time required to slow down and reflect can be incredibly valuable. Many brands become so focused on production that they lose sight of their beginning.

Sometimes the most important thing isn’t rebranding, but returning to your original vision. Taking a look at your mission statement can refresh your memory and remind you why your brand exists.

Perhaps you’ll choose to incorporate aspects of your mission statement into your surveys. 

  • Do customers feel you’re accomplishing your goals? 
  • Do your employees think that their jobs reflect the brand’s beliefs?
  • What can you do to make your mission clearer and solidify your brand’s approach to complex problems? 

Collaborate with creatives

Working with a premier marketing agency is one of the best ways to boost your brand. Finding the right partnerships and making wise business choices often requires input and multiple perspectives, so working with professionals you trust is an excellent way to address your brand in creative, innovative ways.

At Alloire, we understand the importance of engaging with the right professionals. We only collaborate with brands we believe in, so that we’re working together to accomplish mutual goals. 

If you’re interested in speaking with our team about rebranding opportunities, reach out to us today. Our mission is to help brands become the best they can be, so that positive contributions are being made to communities across the world.

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