SMS Marketing: What You Need To Know

Looking to get more out of your marketing budget? SMS is the most powerful tool in a marketer’s arsenal. Why? Because people open their text messages, making it a high-value channel. Ninety-eight percent of all texts are opened and seen within three minutes of being sent — that’s faster than any other marketing channel.

And because texts are read so quickly, they are also responded to more quickly: consumers respond to texts within 90 seconds on average, compared to 90 minutes on email.

Text Message Marketing is a simple and cost-effective way to connect with your customers. Numbers are not just numbers. Mobile phone numbers are extremely valuable. Messages sent through an SMS service are stored on the server of your SMS provider and delivered to the mobile network of the recipient. The messaging number can now be used for one-to-many communication, giving it a much higher level of perceived value — primarily because we expect it to cost more.

In addition to speed and reach, marketers can use SMS to improve their messaging and targeting. What do we mean by that? Here are two ways you can leverage the power of SMS to improve your marketing efforts:

Personalized messaging — Texts can easily be customized with the recipient’s name or other information about them. This means you can send thousands of text messages that feel personal and specific to each customer, which makes them more likely to engage with your brand.

Segmented lists — You can segment your customers by location, purchase history, and many other data points, and then target them with specific messages based on their needs. This makes it easy for you to create targeted group campaigns that feel relevant and personalized to individual customers.

SMS may well end up being the most influential technology of the 21st century. With over 6 trillion SMS messages sent every year, it’s hard to argue otherwise. For your brand, this means you can’t afford to ignore SMS marketing; whether you choose to opt for a one-off bulk message or a sustained campaign, SMS is a vital component of your overall marketing strategy. And with the right platform and the right team behind it, SMS can be that medium that allows you to engage meaningfully with your customers on a personal level.

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