The Six Most Critical Platforms to be Using in the Race to go Digital

The drive to become “Digital First” is picking up speed and more and more companies shift to online contact and communication with their customer base. What platforms are most important for digitizing your own business?


More than 30% of websites built today are developed using WordPress software. As a content management system (CMS), WordPress is unmatched for flexibility. Across the board integration means it works with most other online platforms for a seamless experience. Different plug-ins facilitate SEO and web security, while a seemingly unlimited supply of templates allows you to personalize your site for a unique look and feel.


Need to shift to selling online? Shopify is one of the most popular online store platforms, making it easy to offer your products or services online. You can integrate Shopify with WordPress for an exceptional ecommerce experience. Shopify lets you expand your offerings as you grow, accept payments, and even set up subscription services.


Have higher-priced items to sell? Sezzle makes it easier for customers to hit the “BUY NOW” button by dividing their total purchase price into four payments over six weeks. You get paid in full immediately, and it only costs you around 6% of the sale. Sezzle integrates with Shopify and other online stores so you can increase revenues without bearing the risk of extending credit.


Is your email list languishing? Klaviyo turns your database of previous customers and new leads into a powerhouse for your brand. Email flows can be triggered by actions on your website, letting you follow up with customers who leave a half-full cart behind or bail at checkout before completing their purchase. 


Has your company grown so big that fulfilling customer service needs is taking too much of your valuable time? Zendesk helps you automate and augment your customer service process, helping users self-service when possible and queuing them for a more personalized response as needed.

Google Ads

It’s a pay-to-play world, and that means you need to have an advertising budget and guidance on how you spend it. Google Ads is one of the most effective ad platforms available, and includes analytics that can help you dissect each campaign and continually improve marketing performance.

These six platforms all work together for digital transformation of your business. By adopting these platforms and leveraging them correctly, you can increase your online revenues. Contact Alloire today to find out how we can help!

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